Marketing Principles Essay Example | Topics and Well Written Essays - 1000 words

Marketing Principles - Essay Example relationships with customers and other stakeholders, at a profit, so that the objectives of the partners involved are met; and this is achieved by a mutual exchange and fulfilment of promises (Brodie 1997, 384).† Organizations have long been conducting their marketing activities according to five marketing concepts or philosophies: the production concept, the product concept, the selling concept, the marketing concept, and the societal marketing concept. Although all these concepts refer to how organizations maintain their relationships with consumers in order to make a profit, these concepts differ in terms of where to put the emphasis in terms of making decisions in relation to its marketing activities. The oldest of these philosophies is the production concept. When the industrial revolution has started, businesses during those times decide on their marketing activities on the basis of the production abilities of the company. The central decision of a production-oriented company is on its operations: given the resources that the company has access to, what products can it produce (Bliemel 1979)? This has been the case of Pillsbury company from its formation in the 1800s until the 1930s. Charles A. Pillsbury has started Pillsbury by taking advantage of two abundant raw materials during his days—the abundance of wheat, and the water power (Keith 1960). Water power, during those days has been used to provide power to milling machineries (Keith 1960). The decision to manufacture flour has been driven by these two factors—major inputs of production. Without any regard to the demand side of the business, the focus of has been on the companys capability to manufacture, in this case, Pillsbury has exhibited the production concept (Ke ith 1960). If the production concept focuses on the companys ability to manufacture a product, the product concept is about a companys focus on its products and improving them, perfecting them in order to have the highest quality

Placement application form Essay Example | Topics and Well Written Essays - 250 words

Placement application form - Essay Example t ways you meet the College of Social Work’s Professional Capability Framework (PCF) standards and what additional development you will need to undertake to meet the threshold level required by the completion of your placement (i.e. either at the level of End of First Placement or End of Last Placement) – [Please see below) http://www.tcsw.org.uk/pcf.aspx By the end of the first placement students should demonstrate effective use of knowledge, skills and commitment to core values in social work in a given setting in predominantly less complex situations, with supervision and support. They will have demonstrated capacity to work with people and situations where there may not be simple clear-cut solutions. By the end of last placement/ the completion of qualifying programmes newly qualified social workers should have demonstrated the knowledge, skills and values to work with a range of user groups, and the ability to undertake a range of tasks at a foundation level, the capacity to work with more complex situations; they should be able to work more autonomously, whilst recognising that the final decision will still rest with their supervisor; they will seek appropriate support and supervision. Working with children who have special needs is no easy task. It requires a lot of tolerance. But, I always manage to stay calm in situations of extreme stress or tension. I stay professional by not letting myself go berserk with stressful emotions. I would like to be given the opportunity to work on my communication skills. I believe these skills matter the most in effectively dealing with people who are interested in using our services. I would like to work more on these skills to be able to deal with a diverse line of customers. I always respect the importance of patient consent and confidentiality. I have never breached secrecy of patient’s information. I try to act like a confidant to the patient’s family because it is an ethically essential thing to do. I

The Taliban Research Paper Example | Topics and Well Written Essays - 2250 words

The Taliban - Research Paper Example Social scientists and organizations are conducting studies in order to develop â€Å"more concrete data†¦that lead some people to terrorism –and use those insights to develop ways to thwart it† (Tori DeAngelis, 2009). The Chinese philosopher Sun Tzu aptly puts it: â€Å"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every vic ­tory gained you will also suffer a defeat (The Art of War, 6 BC).† The Taliban The Taliban emerged in the 1990s as a predominantly Pashtun movement in northern Pakistan. The group became prominent in 1994 in Afghanistan and was then recognized by the United Arab Emirates, Pakistan and Saudi Arabia. It gained notoriety after the 9/11 attacks in the United States of America in 2001 and was soon removed from power in Afghanistan by a US-led coalition. The group advocated a hard line enforcement of Islamic Law (BBC News Asia, 3 January 2012). Taliban ideology is based on Salafism which follows the egalitarian model, and Pashtunwali, which â€Å"arose from the madrassas during the Afghan-Soviet war.† The group â€Å"represented nobody but themselves and recognized no Islam except their own. (Afsar, Major Shahid, Samples, Major Chris and Wood, Major Thomas, 2008). Their religious ideology firmly enforces zealous compliance to their rule including banning all forms of entertainment, and banning of women’s education, including their seclusion. Harsh punishment for offenses like chopping of hands and public executions are their common methods of dispensing justice for perceived crime (EASO, 2012). The group has a hierarchical and layered structure with autonomous units under the control of the central leadership. It is headed by the Mullah Mohammad Omar who also controls the Shura (Leadership Council) with several organizing directors controlling provincial level activities under him. The next level of hierarchy is th e Provincial Chief with their respective Provincial Commision members, followed by the District level chief with District Deputies. On the fighter level, are the squad leaders with their respective Mujahiddens (EASO, 2012). Decision making is left to the top leaders who utilize authoritarian decision-making. The lower levels of the hierarchy on the other hand rely on consensus decision-making to maintain support from the populace (Afsar et. al, 2012). According to Jeffrey Dressler and Carl Forsberg, in their article Backgrounder The Quetta Shura Taliban in Southern Afghanistan: Organization, Operation and Shadow Governance (December 31, 2009) Large fighting units range in size from groups of twelve to thirty-plus fighters. They typically carry out†¦coordinated, multi-directional ambushes or raids in Taliban-controlled territory. Suicide bombers are†¦foreign†¦(as) their deaths will not be mourned by local families, potentially eroding public support for†¦Suicide a ttackers are trained in Pakistan and sent into the south, to report to a specific commander to receive instructions. At the district level and below are resourced by local indigenous fighters. Low-level commanders and small-unit leaders (no less than five personnel) operate with a higher degree of autonomy. Smaller units are typically comprised of between eight and twelve men, responsible for planting improvised explosive devices (IEDs), conducting small-scale ambushes of coalition and Afghan patrols and checkpoints and

Final paper Assignment Example | Topics and Well Written Essays - 2500 words

Final paper - Assignment Example nfrontational competition has been a neglected topic over the past couple of years, owing to the ghost of Recession that snatched away finances from many small businesses. However, the scene is a bit different now. The United States, along with many other leading economies of the world have realized that investing time and money in small businesses which have novelty and new ideas is going to be a great way to begin building the shattered economies and reviving economic stability in these countries. Therefore, most business administration courses today have a significant chunk of literature dedicated to small business management and its various problems. Talking of growing small businesses, it has been noticed that most tech start-ups that get going are eventually bought by major platforms like Yahoo, Google, Microsoft or Facebook. Therefore, when it comes to having an original technology released in the market, the run is either for funding (crowd/venture) or getting enough traction to be bought by the bigger franchisees. This is where companies that are lean and want to maximize their incoming revenues, face the toughest of competitions. When we say competition, it is natural that one might consider it to be similar to market competition as faced by big businesses. However, the situation is different when it comes to small businesses and lean companies. To begin with, lean companies focus on a niche audience and offer products, services and deals of limited variety. A direct result of this is that they face two situations when it comes to competition. Firstly, they may face no competition at all. Secondly, they may not face wide market competition but have to put up with more focused confrontational competition wherein a direct competitor that is equal in size and strength makes moves that directly affects sales of the lean company. Let us go into each situation separately. Small businesses operating with limited resources have to face hardly any competition

A Personality Development Theory Applied in Choosing Career Essay Example for Free

A Personality Development Theory Applied in Choosing Career Essay This paper attempts to look at the Big Five, a personality development theory that is used in studying the dimension of one’s personality. The Big Five model is a product of empirical research and at present, the most accepted approach among psychologists in studying personality traits. 1 The five factors are known as OCEAN- openness, conscientiousness, extraversion, agreeableness and neuroticism. 2 It is said that theses possession of these traits may be stable for over 45 years that can start from early adulthood. 3 Parts and portion of traits are also heritable genetically. In addition, the traits are result of adaptation to the environment. Generally, these factors are viewed as universal and have been found in languages of different nations. Knowing where one’s place in the dimension can be very useful for one’s improvement and realization of skills, talents and abilities. The Case Dave has long been dreaming of putting up his own business. After several years of working in the job which he definitely did not like, he finally decided to pursue his dream. At this point in time, Dave was not sure of what enterprise will best fit his personality. Applying the Big Five Personality Development Theory, we carefully examine Dave’s personality in order to see what are his dominant traits and characteristics, his weaknesses and   1Buss, D. M. (1996). Social adaptation and five major factors of personality. In J. S. Wiggins (Ed. ), The five-factor model of personality: Theoretical perspectives (pp. 180-207). New York: 2Guilford. Soldz, S. , Vaillant, G. E. (1999). The Big Five personality traits and the life course: A 45-year longitudinal study. Journal of Research in Personality, 33, 208-232 3Buss, D. M. (1996). Social adaptation and five major factors of personality. In J. S. Wiggins (Ed. ), The five-factor model of personality: Theoretical perspectives (pp. 180-207). New York: unleashed talents if ever to be able to fit it with the kind of business that will best suit him. This is for the purpose of finding the better enterprise that will complement to his overall personality. This is important because the idea of putting up a business is much of a risk to take and Dave cannot afford not to be successful in his new chosen field after leaving his long time job. This is somehow a prelude to the future of his business because as the business and manger and owner to be, he will direct the efficiency and effectiveness of his business. To start with, traits and characters must be identified. In this case Dave provided us with some of his characteristics that are assumed to be relevant in helping him determine the best business for him. Dave mentioned that he was previously a paralegal and he had worked with attorneys and several clients in their law firm. He claimed that he often acts as a leader and in fact he formerly managed a staff. He added that he posses various leadership qualities though if given a choice, he would rather work alone. Applying the Big Five Personality Earlier, it has been mentioned that Dave, if given the chance will rather work alone, hence, we can conclude that he is an introvert. But since, he had longed desire to have his own business, it is inevitable to work with other person or to a group of person. By the word business, he is going to put up an organization. Building an organization means continuous interaction with other people and all the accompanied activities will operate in a relational or in a dynamic manner. Example of introversion is being independent and often being quiet. Introvert people prefer to do things by themselves and refuses to be helped by others and also disregard group activities because they see themselves more productive if they are alone. They are also the type who minimizes social involvement, in other words they prefer less socialization. Some of them are deliberately shy and some extreme cases found depression. Given that Dave wanted to put up his business and he also wanted to be alone if possible, I think the best business that will suit him is a coffee shop. Maintaining a coffee shop is not that difficult. Three to four people can be able to organize the business accordingly. If he will put up a coffee shop, he can be the one at the counter or he can hire another person to do that and all he needs to do is to supervise. Unlike his previous job wherein he had staff to lead to and attorneys and clients to deal with, a coffee shop business will put him in less trouble. If he has a passion in bartending, he can be the one to do it and all he needs to face is the waiter who will be passing the orders to him. As for agreeableness, undoubtedly, Dave has established leadership qualities necessary to operate a business. It will not be hard for him to deal with his employees to be, since he had his fair share on this matter on his preceding occupation. On the other hand, Dave showed did not mention about openness but I think it is safe to say that he is an open person because even if he has introvert qualities he bear with his colleagues for a long period of time and he tried to be a good leader and showed exceptional qualities of leadership in the law firm. Another proof of his openness is his likeness to have his own business. This means that he is open for new changes in his life to happen. Meanwhile, Dave has finally become assertive departing from his old reticent way. This is because at last he had the courage to left his job and starts a new with a business. Lastly, after evaluating the four factors of the Big Five, we can conclude that Dave is in the mid of imaginative and conventional dimension since he had let several years to past before actually realizing his wants, nevertheless he also posters creativity side as he was able to think of another form of occupation. In this activity, I learned the importance of knowing your personal traits and characteristics. Being familiar with your limitations and advantages may help you in various ways, likewise, it can help you understand others as well as to deal with them accordingly. Being acquainted with these traits will improve your relationship to other people and most of all it will contribute a lot in realizing your own potential and developing you as a person. References About. com Website (2008). The â€Å"Big Five Personality Model. Retrieved on January 17, 2008 from http://psychology. about. com/od/personalitydevelopment/a/bigfive. htm Buss, D. M. (1996). Social adaptation and five major factors of personality. In J. S. Wiggins (Ed. ), The five-factor model of personality: Theoretical perspectives (pp. 180-207). New York: Guilford. Soldz, S. , Vaillant, G. E. (1999). The Big Five personality traits and the life course: A 45-year longitudinal study. Journal of Research in Personality, 33, 208-232

The Port Of Durban From An Economics Perspective Economics Essay

The Port Of Durban From An Economics Perspective Economics Essay 3.1 Introduction This chapter will examine the Port of Durban from an economics perspective and will seek to expand on the general theory presented in the literature review and apply it specifically to the Port of Durban. This chapter will also serve as a foundation for the proceeding chapter which will analyse the various CBA options and data for Durban. The ports significance and impact will be examined in the context of the South African and local economy through its income and employment generating effect. Though the quantity of cargo moving through a port is important, of more interest is the type of cargo that a port focuses on. 3.2 The South African Port Sector Before examining the Port of Durban in isolation, it would be prudent to briefly discuss the South African Port scenario in a broader sense. In South Africa, ports are considered national assets and are managed by the government run recently by SAPO. South Africa is a major sea-trading nation comprising of approximately 8 trading ports, namely, Durban, Richards Bay, East London, Port Elizabeth, Mossel Bay, Cape Town, Saldanha and the under construction Coega. South Africa has evolved into a major sea-trading nation over the last four or so decades and in 2002 handled 3.6% of world sea trade by volume. In terms of ton miles or real activity, this figure increases to 6% of global trade, placing the country within the top 12 globally and resulting in a global maritime activity share that is more than 20 fold its global GDP share. Sea trade constitutes more than 90 percent of trade in South Africa and ports play a critical social and economic role both nationally and regionally. The majo rity of the port activity is concentrated on the east coast of South Africa. A stark illustration of this fact is that Durban and Richards Bay together make up 76% of sea trade in the country. Traffic growth in the 1990s was derived from two primary regional points and sources, namely Durban from a general cargo perspective and Richards bay from a raw materials perspective. Richards Bay, which deals primarily in bulk goods, such as coal, ore and steel, has seen its annual tonnage increase from 55 million tons in 1989 to in excess of 90 million in 2000. Viewing perceived value in terms of tonnage is a flawed approach since in terms of economic linkages and value-adding, handling a ton of coal is not the same as handling a ton of refined goods. The figure below illustrates the breakdown of sea trade activity by port in South Africa. It can be seen clearly that Durban and Richards Bay are giants in comparison to the other ports. (Chasomeris, 2003 and Jones, 2002) Fig 17: Total Traffic Volume in South Africa Source: Department of Transport, 1998 and Jones, 2001 The South African Ports sector experienced significant capital intensive investment in the 1970s and 1980s, which was biased towards the bulk shipping sector. However, world trends have seen a migration towards containerisation and unitisation and South Africa is no exception, with the country utilising containers for the first time in1977. Up until 1990, the available capacity could cater for national traffic levels of approximately 1 million TEUs level. The lack of adequate container capacity, combined with growing demand, brought with it a multitude of problems. On the demand side, South Africa became a democracy and re-entered the globalised world, resulting in a noticeable rise in seaborne container volumes, due to liner carriers returning to the South African trades and increased trade liberalisation. The upsurge in volumes produces inevitable negative consequences of delays and vessel queues. By 2000 the combined amount of annual TEUs handled in South African ports was 1.8 mil lion and this was encompassed using with the same basic container quays that had been constructed in 1977. There was some limited capital investment in strategic areas in the 1990s, such as cargo extensions to bulk and neo-bulk facilities in Richards Bay. The new millennia brought with its bolder and more ambitious port investment initiatives. A new industrial hub status port in the Eastern Cape, which was earlier envisioned but never actioned upon, was now being constructed. Secondly, the Durban general cargo infrastructure has received significant upgrades and extensions such as extensions to landside facilities as well, deepening and extending cargo handling superstructure and infrastructure as well as deepening and widening the harbour entrance. Because of the age and mismatch of the cargo handling infrastructure, productivity has lagged that of international levels, resulting in congestion that is a constant feature of local ports. There were also supply side issues to deal wit h such as liner route becoming more specific and centred around hub status ports. As such, hub status ports have to provide capacity that exceeds national demand, making attainment of hub port status difficult in capacity constricted scenarios. This is compounded by the reluctance of ship-owners to migrate shorter routes such as Port Elizabeth in South Africa. South African ports relative competitive stance with their southern hemisphere counterparts can be gauged from the table below. Looking at both indicators, South African ports emerge as clear leaders on both the African and Southern Hemisphere front. Richards Bay is ranked first on the table in terms of total traffic, as it has a large amount of coal and other bulk cargoes passing through its doors. Durban, although ranked 3rd overall, is ranked 1st in the container category it is clear that Durban is the leading multi-purpose port in South Africa and the Southern Hemisphere. (Jones, 2003; Jones, 1997; Department of Transport, 1998 and Lawrence, 2000) Figure 18: African and Southern Hemisphere Port Traffic Port Total Port Traffic (m tons) Rank Container Traffic (TEUs 000s) Rank Richards Bay 91.5 1 5 15 Newcastle 73.9 2 9 14 Durban 49.7 3 1291 2 Santos 43.1 4 945 4 Sydney 24.6 5 999 3 Melbourne 22.3 6 1322 1 Casablanca 19.8 7 311 9 Abidjan 14.6 8 434 7 Auckland 13.3 9 561 6 Cape Town 11.8 10 395 8 Lagos 9.1 11 1782 11 Mombasa 8.9 12 219 10 Buenos Aires 7.8 13 716 5 Dakar 7.2 14 149 13 Port Louis 4.7 15 161 12 Source: ISL, Bremen, 2001, Jones 2003 (Selected ports, 2000) 3.3 History of the Port of Durban The port is situated on the east coast of South Africa at coordinates 31o 02E in longitudinal and at 290 52S in latitudinal terms. Trading activities in the port of Durban can be traced back since 1824, with the port quickly gaining a favoured status among seafarers amd traders due to it being a natural harbour. Interest in Durban Bay grew tremedously in the early years of its operations, with imports doubling between 1849 and 1850. This, coupled with larger vessels, resulted in a much needed expansion to the harbour entrance. Over a century later, Durban has 63 berths and 6 repair berths, which can be broadly seperated into five main segments of the port. The first segments has two piers and has a multipurpose function thats handles general, parcel and unitised cargo. The second segment of the port is located by Salisbury Island and Island View. A third segment is the Maydon Wharf area, which contains private terminals as well as terminals controlled by Transnet. The Point terminal area and the Bayhead area are the fourth segment and fifth segment respectively. Below is a picture of the port of Durban that illustrates the five segments discussed. Figure 19: The Current Layout of Durban Port Source: Google Earth, 2010 3.4 Economic Significance of the Port of Durban As, can be seen in figure 17 above, the logistical strength of the national shipping infrastructure, rests primarily in KZN. The port of Durban, like all other public ports in South Africa, is an example of a port under national jurisdiction, its official name being the National Ports Authority (NPA), thereby allowing centralised planning. Durban is a port of choice because of its infrastructure in place enabling it to be a full service general cargo and container port . In addition to this, durban is well serviced by an adequete rail and road infrastructure, which links it to the economic hub of South Africa, Gauteng. In addition to this, the KZN region is a large economic region in itself and is second only to Gauteng in South Africa. Figure 21 below, illustrates a snapshot of the South African port sector for 2009. In terms of total cargo tonnes handled, Durban has 20% of the market and is dwarfed by Richards which has more than double Durbans tonnage handled, at more than 40%. Ri chards Bay, which was constructed in the 1970s, has had an enormous impact on Durbans port planning and functions. The primary reason for its existence was to serve as high-mass export point for raw materials such as coal. Richards Bay also diversified its goods base to include, at a lower cost, goods types that were traditionally the domain of Durban such as neo-bulk cargo like steel, alloys and forest type products. At the time of Richards Bay construction, Cape-sized bulk vessels were too large to enter Durban. (Jones, 2003 and Stats SA, 2010) Figure 21: Port Cargo and Vessel Statistics in South African Ports RICHARDS BAY DURBAN CAPE TOWN SALDANHA BAY TOTAL SA PORTS Durban as a % of Total TOTAL CARGO HANDLED: 77,631,154 37,419,282 3,058,601 56,475,625 182,735,369 20% GENERAL CARGO VESSELS: 247 705 220 373 1,648 43% BULK VESSELS: 1257 930 320 921 3,603 26% CONTAINER VESSELS: 42 1883 897 784 4,233 44% TANKERS: 184 646 159 344 1,542 42% VESSEL TOTAL: 1874 4848 2440 3489 15,879 31% TOTAL TEUS HANDLED: 6,273 2,395,175 1,382,052 NA 4,334,612 55% Source: NPA, 2009 (Note table has been edited) Looking again at figure 21 above, it can be observed that even though Durban lags other ports in gross tonnage of cargo, it still has by far the most number of vessels docking. One of the major reasons for this was the emerging dominance of Richards Bay, which forced Durban to concentrate on lower-volume bulk, break-bulk and liquid-bulk. This enabled great diversity within the port in terms of cargo type as well vessel type and quantity. Additionally, vessels that carry break bulk are traditionally far smaller than that of traditional bulk, thus explaining why more vessel docking are in Durban than Richards Bay for the same amount of cargo ceterus paribus. With reference to the figures above, it can be observed that Durban has 43% of total general cargo vessels, 42% of total tankers and 44% of total container vessels. The most important figure, in relation to Durban, is that of TEUs handled since this is where its dominance and significance come to the fore. Durban has the ideal stru cture to handle containers and since Richards Bay has inadequate structure for containers, Durbans dominance in containers was from the outset. Jones (2003) show that a growing international trend of shipping lines with regards to containers is to organise trade and activities around so called hub ports which meet and cross at sub-regional transhipment nodes. This arrangement is biased for the existence of a single hub type port on the eastern shores of the Southern region of Africa. Since, Durban is the countrys major container port, is well frequented by major shipping lines, has terminal and hub status, it is quite reasonable for it to remain South Africas primary container port. The other alternatives on the eastern sea board are not really competitors when it comes to containers. Richards Bay is primarily a bulk port and does not have the adequate infrastructure to extend its activities beyond this scope. Maputo has large deviation costs from traditional shipping lines as well as limited depth and capacity. Port Elizabeth has weak land side links to Gauteng as well as having limited local demand to justify a major port there. (Suykens, 1984; Jones, 2001 and Jones, 2003) Even though Durban lags Richards Bay in terms of pure tonnage, this in itself is a poor yardstick of economic impact and significance since no account is taken of cargo value or employment propensities of infrastructure required. Generally, in terms of economic and employment impacts, general cargo provides the most followed by dry-bulk cargo and lastly liquid-bulk. Bearing this in mind, comparing two ports only on the basis of tonnage is frivolous and more specifically in Durbans case it can be seen that from a ports perspective, it handles higher valued cargo than Richards Bay. This is especially evident when one considers one job is created per 47000 tonnes of cargo handled at Richards Bay, whereas in Durban, one job is created per 7500 tonnes of cargo handled. Figure 22 below further illustrates the economic richness and opportunity that containers present. Additionally, in 2004 an average container vessel spent R2.94 million per port call, far exceeding the R1.8 million for a br eakbulk cargo vessel as well as exceeding the R1.3 million for a bunker vessel. (Suykens, 1984; Jones, 2001, Tempi, 2006 and Jones, 2003) Figure 22: Port of Fremantles Economic impact by Cargo Type Cargo Type Output ($m) Value Added ($m) Household Income ($m) Employment (no.) Direct Effects Containers 177 121 73 1331 Other General Cargo 45 30 18 340 Liquid Bulk 35 20 8 158 Dry Bulk 83 44 25 459 Other 1 1 0 7 Total 341 215 124 2294 Direct + Indirect Effects Containers 382 240 125 3195 Other General Cargo 96 59 31 800 Liquid Bulk 67 38 17 441 Dry Bulk 181 100 50 1339 Other 2 1 1 19 Total 728 440 223 5792 Source: Bureau of Economic Transport Economics Australia, 2000 As is the case with South African ports, the port of Freemantle in Australia, shown in figure 22 above, derives the most economic prosperity from containers from both a direct and indirect perspective. Even though containers account for only 13% of activity in the port, they contribute 55% to economic activity. Consequently, containers have the greatest employment generating effects, followed by dry bulk and the liquid bulk. Though dynamics differ from port to port in terms of infrastructure, administration, socioeconomics and geography, a broad consensus can be reached from the figure above encompassing a kind of rule of thumb approach. As such, containers offer the most economic opportunity for a port and since Durban already focuses on this area, it would be prudent to continue with this trend. Thus, it is quite evident that both the present and future comparative advantage of Durban port rests in the realm of containerised cargoes due to reason shown above. Also, since the port i s so aptly designed for and dependant on containerised cargo, the removal of this great economic magnifying source would be particularly devastating on the Durban region as a whole. (Jones, 2001 and Jones, 2003) Looking at figure 23 below, it can be seen that the Durban port has seen an extraordinary increase in containers, with annualised growth of between 8% and 10% for the last decade.  As was shown above, containers form an integral cog in the Durban port machine from an economics and social perspective since they provide a source of trade, income and employment. Container growth has been driven by a range of factors such as rising volumes of world trade and reduced trading barriers, the migration of cargo to containers from other handling systems, South Africas improved economic performance and rising per capita incomes.  The facets examined below are containers landed, shipped and empty and as the diagram shows, all three categories have increased from 2002-2007. The growth between 2002 and 2007 is nothing short of spectacular, but this growth has not come without costs and constraints. However, needing containers and providing adequate space for them are two entirely different thi ngs and this will be explored below. Also, we have seen that general cargo is the richest form of cargo and has the largest employment benefits. South Africa needs extended general cargo capabilities and in this respect, Durbans needs are similar to national needs. It is thus clear that Durban needs the container industry for continued survival and prosperity, but whether the container industry needs Durban as much remains to be seen. (Jones, 2003) Figure 23: Total TEUs Landed, Shipped Transhipped Source: NPA, marketing graphs, 2008 Durbans greatest strengths, namely its ideal location, good economic linkage and strong infrastructure, have also evolved to be its Achilles heel, since its popularity especially for containerized cargo, has seen demand surge amidst mostly fixed infrastructure. With the growth of sea trade demand, the real problems of Durban are the lack of adequate marine infrastructure, but its role as port with terminal capacity, and the managerial capacity and willingness to operate the present container terminal at acceptable performance levels. A supply side response by the authorities to these demand pressures has been slow and limited. The growth of containerised cargo volumes has put the ports container terminal under sustained pressure since the mid-1990s, and at times has overwhelmed available capacity. The consequences of which have been frequent queues of container vessels, unduly high berth occupancy rates, and delays to container vessels and their cargoes. The port area is inundated wi th industrial and commercial development, making space an expensive premium, above all for neo-bulk space intensive cargoes like steel and forest products. It is therefore no surprise to see certain of these cargoes migrating to Richards Bay, where space is at less of a premium. The Durban-Gauteng rail line possesses substantial spare capacity, but operating problems associated with the availability of Transnet have reduced the reliability of rail. This problem is particularly serious for certain bulk terminals that are reliant on rail since for bulk commodities rail is the cheapest and most efficient form of transport. Previously, Durbans major economic disadvantage was its inability to host Panamax size-threshold ships due to its lack of depth. However, after recent capital investments, the entrance width has been increased from 110m at its narrowest to 220m and the depth in the outer channel from 12m to approximately 19m. However, this is far from adequate and as can be seen in I rcha (2006) which states that hub status type ports must have the following in order to remain relevant: à ¢Ã¢â€š ¬Ã‚ ¢ Container-stacking densities of 2000-4000 TEUs per hectare; à ¢Ã¢â€š ¬Ã‚ ¢ Sustained ship-to-shore gantry crane productivity of 50 moves per hour; à ¢Ã¢â€š ¬Ã‚ ¢ Three day dwell times; à ¢Ã¢â€š ¬Ã‚ ¢ 30-minute truck turnaround times; à ¢Ã¢â€š ¬Ã‚ ¢ On-dock rail service; and à ¢Ã¢â€š ¬Ã‚ ¢ Water depths by the berth of 15 metres and more. Currently, Durban subscribes to one of these parameters, and if it wishes to become efficient and remain productive and relevant, authorities should try to subscribe to all of them. Doing so would require significant capital investments such as infrastructure expansions. (Lawrence, 2000; ISL, 2001; Fairplay, 2003, Ircha, 2006, Transnet, 2010 and Jones, 2003) 3.5 Multiplier Model The theory of the Keynesian multiplier was covered quite extensively in the literature review. Figure 22 above touched on the multiplier process for the port of Freemantle, but the concept will now be explored and applied in far more detail. The economic impact of port activities on the local economy can be subdivided into three broad areas. The first area is that of directly port-related or port generated activities, that would cease to exist if the port were to close. The second area is that of indirectly port-related activities and pertains to backwardly-linked services and infrastructure. The third and final broad category is termed induced effects, and is in fact the multiplier effect from other inputs. It arises as those employed in the previous two categories, re-spend their money in the local economy, thereby increasing the original economic impact. Jones (1998) conducted a study so as to ascertain the Port of Durbans economic impact on the local economy. Figure 24 below is t aken from that same study and as can be observed, 24 000 direct port related jobs from approximately 360 businesses are created through first round inputs. Of the 24 000 jobs, approximately 8500 are from Transnet, which is an indication of the significant role that the institution plays in the local region. The 24 000 figure translate into a wage bill of approximately R950 million rand in 1994 wage level. Assuming an inflation rate of 10% per annum, this figure would equate to approximately R4 Billion in 2010 terms! Coupled to this, many port activities were in fact excluded from the above calculation such as insurance, financial services, medical services and legal services. (Jones, 2003) Another reason why the employment figure is conservative is that it fails to account for the induced or multiplier effect. As shown in the literature review, the economic or employment effect is extended far beyond the initial spending impetus whereby the final round of total expenditure normally far exceed the initial input. The multiplier varies from region to region depending on the average marginal propensity to consume, taxes, and how much money is kept within the local region. Jones assumes that since the majority of port employees are in fact low to middle income earners, which is not an outrageous assumption. Bearing this in mind, an average tax rate of 20%, MPC of 0.85 and a retention rate of 0.85 is used to formulate the multiplier value. The data is substituted into the multiplier equation from the literature review and yields a multiplier value of 2.4. The port of Seattle conducted an economic impact analysis and depending on which assumptions they used, the multiplier ra nged from 2.9 to 4.4. The port of Lake Charles Harbour also conducted an economic impact study and used a multiplier of 2.6 and the port of Hastings derived a multiplier of 1.58. Thus, the figure use by Jones is in no way over the top when one looks at other port economic impact papers and it even falls on the lower end of the spectrum. The box below illustrates the calculations that were used to obtain the multiplier. At 1994 prices total income generated by the port is approximately R2.3 billion. Once again, if we assume a 10% increase per annum, in 2010 price terms, this would equate to R9.6 Billion! (Jones, 2003; Meyrick Associates, 2007 and Martin Associates, 2007) Figure 24: Multiplier for Durban (1994 prices) ÃŽÂ ± = 1 1 -c [(1-t) r] Substituting the various values = 1 1 -0.85[(1-0.2)0.85] =2.4 Calculating Equilibrium income for wages only: Yo = ÃŽÂ ±A Yo= 950 X 2.4 = R2.3 Billion Calculating Equilibrium income for all expenditures: Yo= (950+500) X 2.4 = R3.5 Billion Source: Jones, 2003 Even with the multiplier effect, the regional economic impact of the port is under estimated since wages and salaries are not the only costs in a port. Industries which provide inputs and services to port establishments are excluded. In the same paper, Jones attempts to calculate these very costs and some of the examples include paper, ropes, cranes, hooks and property costs. Jones does this by working out that on average 48% of total costs are non wage costs and based on this assumption, a 1994 figure of R500 million is generated from port related expenditure which is not linked to wages. This amount extrapolated to regional labour elasticitys, induces a labour figure of approximately 7000 jobs. The refineries around the port employ around 1800 people and the Island View area about 500 as well. Thus, as Jones rightly says, the port and port related activities generate around 40000 jobs in the local economy, a figure which eThekwini online concurs with. Looking at the box above, it c an be calculated that the total economic impact of the port is R3.5 Billion in 1994 prices. In 2010 monetary terms, this equates to roughly R14.62 Billion. Additionally, eThekwini online states that the port and related industries contributes over 20% of Durbans GDP and approximately 1.5% of national GDP! Thus, it is quite evident that the port and its related clusters are integral to the Durban community in terms of employment and social stability. (Jones, 2003 and www.thekwenionline.org.za, 2010) Figure: 25 Durban Port Employment and Output (all data at 1994 levels) Industry/Sector Number Employment Wage bill (R mill) Portnet 1 5400 240 Portnet dredging 1 112 6 Spoornet 1 3217 115 Terminal operators 11 2213 90 Liquid bulk terminals 3 275 16 CF agents 138 3600 135 Ships agents 37 1350 65 Ship chandlers 17 400 ns Container depots 3 366 13 Container parks 7 260 ns Container logistics 3 140 6 Shipowners operators 5 11002 ns Ship repairers builders 5 9603 34 Stevedores 24 1650 45 Cargo equipment suppliers 2 200 ns Road haulers >75 15001 ns Bunker services 2 110 5 Offshore services 3 80 3 Tallying services 5 1204 ns Security 3 3001 ns Marine contractors 2 114 5 Customs Excise 1 300 ns Other State 3 1001 ns TOTAL >360 23867 ~R950 Source: Jones, 2003 3.6 Constraints to Expansion As shown in Figure 18 above, Durban is the largest general cargo port in Africa and the second largest in the southern hemisphere, and Durban being a port city will benefit from any growth in international trade volumes especially of the general cargo type. Although Durbans port infrastructure is extensive, at present it suffers from critical capacity limitations. The port currently provides 63 berths that can be used for cargo related activities as well as repair facilities for a further 8-9 vessels. These capacity constraints are encountered in respect of the ports marine infrastructure, cargo-working facilities and its overall articulation with landside cargo distribution systems. The constraints are indicated in the figure below, which illustrates the situation for Durban in 2004/5, considering that the teu amount was 2,395,175 teus for 2009, it becomes clear how grave the capacity situation is. Considering how grave the capacity situation is, it is indeed surprising that only sh ort term capital investments have been undertaken over the last two decades. Towards the end of the previous century, there were some capital extensions such as gantries, larger container areas and straddle carriers. In 2002, more gantries were added as well as 20 straddle carriers. The second part of the 2002 project was the relocation and specialisation of areas within the port, namely pier 1. All these short term improvements will result in the port having a present day capacity of 2.5 million TEUs. Already in 2005 the container terminal were operating at 90% capacity and now 5 years hence, with TEUs handled being 2.4 million in 2009 or 96% capacity, there is a pressing need for Durban to increase and improve its container handling operations. (NPA, 2009 and Muller, 2004) Figure 26: Port of Durban Capacity Constraint Terminals Current traffic M ton Theoretical capacity M ton Spare Capacity Percentage used Bulk Liquids 23,800,000   Unlimited Unlimited Motor vehicles units 171,365 220,000 48,635 77.89 Coal 1,800,000 2,500,000 700,000 72 City 2,400,000 5,200,000 2,800,000 46.15 Containers 1,724,218 1,900,000 175,782 90.75 Break bulk 4,200,000 6,300,000.00 2,100,000 66.67 Total excl vehicles 33,924,218.00 16,120,000.00 5,824,417.00 Source: NPA, 2006 Though this paper views the port from

An Army of One: Me. Essay -- Psychology, Self-esteem, Generation Me

Feeling good about oneself is an inherently good thing; however when this is intensified so severely that it becomes the focus of everyday life, complications and consequences may occur. Jean Twenge tries to warn today’s â€Å"Generation Me† about the dangers of their obsession with the self in her piece, â€Å"An Army of One: Me.† This desire to look out for only the individual has dramatic effects on the direction of today’s society. What has also evolved out of this self adoring society is a seemingly endless need for argument, especially in the educational field, an issue addressed by Debora Tannen in her essay, â€Å"The Roots of Debate in Education and the Hope of Dialogue.† Of course, no researchers or educational experts expected the negative results such as narcissism and argumentative culture that followed from these teaching methods. These are unintended consequences and displaced risks, just as the types addressed in Edward Tennerâ€℠¢s, â€Å"Another Look Back, and A Look Ahead† but applied to a different subject. In effect, one problem causes another as an excess of self-esteem more often than not leads to narcissism. That development of narcissism promotes an argumentative culture in which everyone thinks they are right because confidence in oneself is far too high. Revenge effects may include constant irritability and excessive sensitivity, a lack of obtaining a good education, or in some cases pure laziness. Through a flawed system of education and the development of Generation Me, the attitude of the United States has unintentionally drifted towards narcissism and discontent. In many ways, people who are incapable of accepting criticism have developed narcissistic tendencies. Graduate students, discussed by Tannen were almos... ...the flip side of intensity† (Tenner 709). Narcissism is this revenge and it has negatively impacted education and society in general. By aiming too much at self-esteem educators have changed the way Generation Me children look at themselves. They act the way they do because they do not know any other way of thinking. The progression of US society has become increasingly more individualistic every generation. Twenge’s analysis of Generation Me accurately depicts the way people today are more irritable and inclined to argue when their points are challenged. Similarly, the argument culture discussed by Tannen has taken over the American education system in part due to this rise in narcissism. Overall it is clear while one was not meant to lead to another, the argument culture and narcissism are not only related, but they unintentionally grow off of one another.