Marketing Principles Essay Example | Topics and Well Written Essays - 1000 words

Marketing Principles - Essay Example relationships with customers and other stakeholders, at a profit, so that the objectives of the partners involved are met; and this is achieved by a mutual exchange and fulfilment of promises (Brodie 1997, 384).† Organizations have long been conducting their marketing activities according to five marketing concepts or philosophies: the production concept, the product concept, the selling concept, the marketing concept, and the societal marketing concept. Although all these concepts refer to how organizations maintain their relationships with consumers in order to make a profit, these concepts differ in terms of where to put the emphasis in terms of making decisions in relation to its marketing activities. The oldest of these philosophies is the production concept. When the industrial revolution has started, businesses during those times decide on their marketing activities on the basis of the production abilities of the company. The central decision of a production-oriented company is on its operations: given the resources that the company has access to, what products can it produce (Bliemel 1979)? This has been the case of Pillsbury company from its formation in the 1800s until the 1930s. Charles A. Pillsbury has started Pillsbury by taking advantage of two abundant raw materials during his days—the abundance of wheat, and the water power (Keith 1960). Water power, during those days has been used to provide power to milling machineries (Keith 1960). The decision to manufacture flour has been driven by these two factors—major inputs of production. Without any regard to the demand side of the business, the focus of has been on the companys capability to manufacture, in this case, Pillsbury has exhibited the production concept (Ke ith 1960). If the production concept focuses on the companys ability to manufacture a product, the product concept is about a companys focus on its products and improving them, perfecting them in order to have the highest quality

Placement application form Essay Example | Topics and Well Written Essays - 250 words

Placement application form - Essay Example t ways you meet the College of Social Work’s Professional Capability Framework (PCF) standards and what additional development you will need to undertake to meet the threshold level required by the completion of your placement (i.e. either at the level of End of First Placement or End of Last Placement) – [Please see below) http://www.tcsw.org.uk/pcf.aspx By the end of the first placement students should demonstrate effective use of knowledge, skills and commitment to core values in social work in a given setting in predominantly less complex situations, with supervision and support. They will have demonstrated capacity to work with people and situations where there may not be simple clear-cut solutions. By the end of last placement/ the completion of qualifying programmes newly qualified social workers should have demonstrated the knowledge, skills and values to work with a range of user groups, and the ability to undertake a range of tasks at a foundation level, the capacity to work with more complex situations; they should be able to work more autonomously, whilst recognising that the final decision will still rest with their supervisor; they will seek appropriate support and supervision. Working with children who have special needs is no easy task. It requires a lot of tolerance. But, I always manage to stay calm in situations of extreme stress or tension. I stay professional by not letting myself go berserk with stressful emotions. I would like to be given the opportunity to work on my communication skills. I believe these skills matter the most in effectively dealing with people who are interested in using our services. I would like to work more on these skills to be able to deal with a diverse line of customers. I always respect the importance of patient consent and confidentiality. I have never breached secrecy of patient’s information. I try to act like a confidant to the patient’s family because it is an ethically essential thing to do. I

The Taliban Research Paper Example | Topics and Well Written Essays - 2250 words

The Taliban - Research Paper Example Social scientists and organizations are conducting studies in order to develop â€Å"more concrete data†¦that lead some people to terrorism –and use those insights to develop ways to thwart it† (Tori DeAngelis, 2009). The Chinese philosopher Sun Tzu aptly puts it: â€Å"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every vic ­tory gained you will also suffer a defeat (The Art of War, 6 BC).† The Taliban The Taliban emerged in the 1990s as a predominantly Pashtun movement in northern Pakistan. The group became prominent in 1994 in Afghanistan and was then recognized by the United Arab Emirates, Pakistan and Saudi Arabia. It gained notoriety after the 9/11 attacks in the United States of America in 2001 and was soon removed from power in Afghanistan by a US-led coalition. The group advocated a hard line enforcement of Islamic Law (BBC News Asia, 3 January 2012). Taliban ideology is based on Salafism which follows the egalitarian model, and Pashtunwali, which â€Å"arose from the madrassas during the Afghan-Soviet war.† The group â€Å"represented nobody but themselves and recognized no Islam except their own. (Afsar, Major Shahid, Samples, Major Chris and Wood, Major Thomas, 2008). Their religious ideology firmly enforces zealous compliance to their rule including banning all forms of entertainment, and banning of women’s education, including their seclusion. Harsh punishment for offenses like chopping of hands and public executions are their common methods of dispensing justice for perceived crime (EASO, 2012). The group has a hierarchical and layered structure with autonomous units under the control of the central leadership. It is headed by the Mullah Mohammad Omar who also controls the Shura (Leadership Council) with several organizing directors controlling provincial level activities under him. The next level of hierarchy is th e Provincial Chief with their respective Provincial Commision members, followed by the District level chief with District Deputies. On the fighter level, are the squad leaders with their respective Mujahiddens (EASO, 2012). Decision making is left to the top leaders who utilize authoritarian decision-making. The lower levels of the hierarchy on the other hand rely on consensus decision-making to maintain support from the populace (Afsar et. al, 2012). According to Jeffrey Dressler and Carl Forsberg, in their article Backgrounder The Quetta Shura Taliban in Southern Afghanistan: Organization, Operation and Shadow Governance (December 31, 2009) Large fighting units range in size from groups of twelve to thirty-plus fighters. They typically carry out†¦coordinated, multi-directional ambushes or raids in Taliban-controlled territory. Suicide bombers are†¦foreign†¦(as) their deaths will not be mourned by local families, potentially eroding public support for†¦Suicide a ttackers are trained in Pakistan and sent into the south, to report to a specific commander to receive instructions. At the district level and below are resourced by local indigenous fighters. Low-level commanders and small-unit leaders (no less than five personnel) operate with a higher degree of autonomy. Smaller units are typically comprised of between eight and twelve men, responsible for planting improvised explosive devices (IEDs), conducting small-scale ambushes of coalition and Afghan patrols and checkpoints and

Final paper Assignment Example | Topics and Well Written Essays - 2500 words

Final paper - Assignment Example nfrontational competition has been a neglected topic over the past couple of years, owing to the ghost of Recession that snatched away finances from many small businesses. However, the scene is a bit different now. The United States, along with many other leading economies of the world have realized that investing time and money in small businesses which have novelty and new ideas is going to be a great way to begin building the shattered economies and reviving economic stability in these countries. Therefore, most business administration courses today have a significant chunk of literature dedicated to small business management and its various problems. Talking of growing small businesses, it has been noticed that most tech start-ups that get going are eventually bought by major platforms like Yahoo, Google, Microsoft or Facebook. Therefore, when it comes to having an original technology released in the market, the run is either for funding (crowd/venture) or getting enough traction to be bought by the bigger franchisees. This is where companies that are lean and want to maximize their incoming revenues, face the toughest of competitions. When we say competition, it is natural that one might consider it to be similar to market competition as faced by big businesses. However, the situation is different when it comes to small businesses and lean companies. To begin with, lean companies focus on a niche audience and offer products, services and deals of limited variety. A direct result of this is that they face two situations when it comes to competition. Firstly, they may face no competition at all. Secondly, they may not face wide market competition but have to put up with more focused confrontational competition wherein a direct competitor that is equal in size and strength makes moves that directly affects sales of the lean company. Let us go into each situation separately. Small businesses operating with limited resources have to face hardly any competition